Designer and Founder: Cleo Mercedes Schroeder
Year Primary was launched: 2011
Born: Vancouver, Canada
Current Residence: West Village, New York
School: Parsons, the New School for Design in New York
First Fashion Job: In the movies! I worked in the costume department for films and styled music videos
Past Design Experience: Naeem Khan, Zac Posen
Special Collaborations: 2 fashion films with Greg Swales [ watch here ]
Inspirations: Art, Geometry, Music and New York City
Favorite Color: Military Green
Favorite Materials: Leather, python, sand washed silks
Top 3 Primary Essentials: Prime clutch in natural taupe / Moet leather skirt / Wingback blouse in black
Top 3 Beauty Essentials: Lancome spf 50 BB cream / Caudalie vinoperfect serum / Lancome Juicy tube lip gloss
Favorite Film Vixen: Michelle Pfeiffer in Scarface
Favorite Fashion Cities: New York, Paris, Tokyo, London
Favorite Designers: Phoebe Philo, Pierre Hardy, Patricia Urquiola
Favorite Food Cities: Barcelona, Seoul, Vancouver
Other Interests: travel, art fairs, dancing, sleeping in, date nights, interior décor, flea markets, foreign films, hiking in Canada, my ‘Nuggets’ niece and nephew’s, biographies, Korean BBQ, oysters, high heels, my growing collection of hats and instagraming all of the above [@primary_newyork]